Have you launched a direct response campaign in order to generate telephone response ?
What do you aim to achieve with your direct marketing campaign ?
Who is your target audience ?
Do you organise contests or raffles ?
Do you sell tickets ?
Do you regularly inquire about meter readings ?
Do you have any plans to start up a televoting campaign ?
Do you give free samples ?
Do you provide specialist information ?
Would you like to have incoming calls answered automatically by means of IVR or by live agents ?