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How do you proceed ?

You normally reach your target audience through various media such as television, radio, internet, newspapers, magazines and mailings.
In addition to the targets of your direct response campaign, the project plan also defines:

  • the media plan
  • the budget
  • the expected response
  • the response facilities
  • routing of inbound telephone calls via an automated answering system like IVR or via live agents
  
 

approach
applications
advantages
response facilities
live agent or IVR